csGO
Give us the green light and “see us” go!
csGo is a solutions framework designed to quickly, efficiently, and effectively solve for common challenges related to partnerships, alliances, and channels in the technology industry.
While every resulting solution output will be as unique as every client we work with, our Partnerships Executives use this framework to efficiently and effectively align on scope, objectives, and expectations with the client team they are joining.
Alignment from day one helps eliminate ambiguity and confusion and greatly accelerates the speed to effectiveness for everyone involved.
Our solutions are based on applied learning gained from years of experience as partner leaders across multiple positions and organizations. We are partner leaders, not consultants, and we are ready to bring the power of our leadership experience and csGO to work for you.
Core competencies of our Executives and solution components of csGO include
Leadership Change & Transition
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Quick, efficient, and effective continuity leadership when you have an unexpected vacancy
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Steady, experienced Executives can join your team rapidly.
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On-site, remote, or hybrid
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Leadership change is inevitable, particularly in the industry in which we all work. However, when there is a gap in senior partner leadership, the continuity of your partnership initiatives and associated growth is jeopardized. Moreover, this transition also jeopardizes the retention of junior staff who may be uncertain about the future. Current market trends show that senior partner leadership roles are taking 4-15 months to permanently fill. During those critical gap months, working with CEO Says Go addresses these risks by providing essential leadership support. Our Partnerships Executives are seasoned professionals with extensive experience who can quickly join your team and provide steady continuity leadership for your partner strategy, program, and team. If you unexpectedly find yourself with an open position for your senior partnerships leader, we are here to provide assistance and support - quickly, efficiently, and effectively.
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New Partner Strategy Design
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Extremely cost-effective for organizations that are not ready to invest in a full time senior level partnerships executive​
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Our Partnerships Executives have built partner programs from the ground up multiple times.
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Your company needs a well designed plan for partnerships, alliances, and channels as a core component of your strategic and growth plans, but not every organization is ready for a full time, senior level executive to focus on partnerships and related initiatives. One of our executives can join your team in a fractional role for far less than the cost of a similarly experienced full time hire. Our Partnerships Executives have decades of experience, and have been a part of building partnerships from the ground up multiple times. They can join your team and efficiently and effectively develop the partner strategy and program that your company needs to scale and accelerate growth.
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Existing Program Analysis & Restructure
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Objective, efficient assessment of your current partner program.
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Extremely efficient and cost-effective for unifying multiple partner programs acquired through M & A.
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Do you have an outdated, stalled, or ineffective partner program? The partner programs for top performing technology companies are in a nearly constant state of change in order to maintain alignment with evolving company plans and objectives. Our experienced Partnerships Executives can efficiently and objectively assess your current program and create an updated program that aligns to your company strategy, ecosystem, and competitive landscape. Whether the outcome is a straightforward refresh or a complete rebuild, we've got experience to lead the process. This is also an extremely effective and efficient path to organize a unified partner program when your company has merged with or acquired one or more organizations with their own existing partner programs.
Partnerships Playbooks
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Provides a custom roadmap to accelerate success for a new channel, alliance, or specific partner. ​
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Includes an Internal Alignment Guide
A partner playbook is a comprehensive document that encompasses strategies, best practices, and recommended actions aimed at fostering a successful partnership. It serves as a valuable resource by providing detailed information on how to effectively engage partners of different types, including even for a specific partner. Is your team contemplating a channel, alliance, or partnership that is new to them or your organization? Are you looking for a roadmap to success for specific ISV, VAR, or Cloud partner programs? Our Partnership Playbooks get to the specifics that will help accelerate success, cultivate stronger relationships, and maximize the ROI on your new partnership. Our Partnerships Executives have “worked” these programs (and even been a part of building some of them) and understand the pathways to success. Our playbooks also include an internal guide to help drive alignment across multiple cross functional departments within your organization.
Go-To-Market & Partner Program Alignment
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Synchronizes your partner program and initiatives with GTM.
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Objective and efficient assessment and alignment plan.
Do you have a partner program that seems out of sync with the rest of the company’s initiatives? Aligned Go-To-Market (GTM) refers to the state where all components of your go-to-market strategy seamlessly work together and are interconnected with your brand, demand generation, sales efforts, success programs, and product. Is your partner strategy and program aligned with your GTM? Our GTM-Partnerships Alignment ensures that your partnership initiatives are synchronized with every aspect of your business to drive accelerated and efficient growth. Let one of our executives objectively and effectively align your partner program.
Partner Program Operationalization
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Synchronizes your partner program with company operations and processes.
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Collaborative with multiple other cross functional leaders.
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Objective and efficient assessment, review, and reporting.
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Are your Partner Policies and Rules of Engagement aligned with your systems and processes? Do you accurately capture attribution for partner sourced leads? Are you in compliance with your PNR reporting or other conditions of the partner contracts your company has signed? Working in collaboration with your marketing, finance, legal, and operations leaders, our Partnerships Executive can join your team in a partner operations leadership function to help streamline the operationalization of your program. Make certain that you are maximizing the ROI on your partnerships investments, validate that your policies and ROE are consistent with internal processes, and confirm compliance with PNR and other contractual conditions through an Operationalization engagement.
Post Program Deployment Support
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We've got your back post engagement. ​
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Ongoing support with coaching, mentoring, and training are available.
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Once your engagement is completed, your team’s relationship with your Partnerships Executive does not need to end. Options for ongoing support from your executive are available. General guidance, mentoring, team or individual coaching, and training are all options for consideration.